Sunday, June 12, 2016

1984 - macintosh

-  Apple introduces the Macintosh with a television commercial during the 1984 Super Bowl, which plays on the theme of totalitarianism in George Orwell´s book 1984. The ad featured the destruction of “Big Brother” – a veiled reference to IBM -- through the power of personal computing found in a Macintosh. The Macintosh was the first successful mouse-driven computer with a graphical user interface and was based on the Motorola 68000 microprocessor. Its price was $2,500. Applications that came as part of the package included MacPaint, which made use of the mouse, and MacWrite, which demonstrated WYSIWYG (What You See Is What You Get) word processing.

-  PC jr and PC/AT. The PC Jr. is marketed as a home computer but is too expensive and limited in performance to compete with many of the other machines in that market. It’s “chiclet” keyboard was also criticized for poor ergonomics. While the PC Jr. sold poorly, the PC/AT sold in the millions. It offered increased performance and storage capacity over the original IBM PC and sold for about $4,000. It also included more memory and accommodated high-density 1.2-megabyte 5 1/4-inch floppy disks.

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